You are looking at scripts about Marketing and market information
Marketing farm produce
SFX: Signature tune for 15 seconds PRESENTER: Good afternoon and welcome to your weekly, informative farming program. My name is ____. Today, we talk about marketing farm produce. Often, farmers complain about the lack of markets for their produce and about unfavourable prices that prevent them from making good returns on their investments. We visit…
Taking your products to market and market information to air
Here is our latest monthly theme pack of FRI resources, this month all about marketing and marketing information programs. The theme pack includes 11 Resource Pack items and seven Barza Wire stories. One item is available in Swahili. Interview scripts It’s better to sell together: The benefits of collective marketing Market News from MEGA FM…
Scripts and stories about farmer knowledge and innovation
Here is our latest monthly theme pack of FRI resources, this month about farmer knowledge and innovation. The items in this pack demonstrate that farmers are not dependent on external experts, that they have a wealth of knowledge and, through experience and experimentation, are constantly innovating and refining agricultural practices. The theme pack includes sixteen…
Some new broadcaster how-to guides
Here is our latest monthly theme pack of FRI resources. This month, we are presenting four Broadcaster how-tos (BH2s), including a BH2 on interviewing experts, two brand new guides on generating revenue for radio stations and audio editing—plus a special audio BH2 on how to create effective promos, available in English, Swahili, and Amharic. BH2s…
Three times the effort for ten times the yield: Growing tomatoes in Nigeria
HOST: Today we will be talking about tomato production in Nigeria. Tomatoes are a very important food crop for Nigerians, eaten in meals across the country. Almost every ethnic group in the country has a delicacy that requires tomatoes, and what some people consider the national dish—jollof rice—is almost impossible to make without tomatoes. However,…
It’s better to sell together: The benefits of collective marketing
SIGNATURE TUNE FADES IN AND OUT HOST: Hello and welcome to this special program on cassava. (PAUSE) Have you noticed? Lately, cassava has become a much more common food on the street. Anyone can buy a piece of raw cassava or a fried cassava crisp for as little as one hundred Tanzanian shillings. You can…
Market News from MEGA FM
GRACE AMITO: Good morning (afternoon, evening). My name is Grace Amito, and I am the producer and presenter of agricultural programs on MEGA FM in Gulu, northern Uganda. Today, I want to talk to you about our successful market price program. Please stay tuned. Short musical break. GRACE AMITO: Welcome back. On Tuesdays and Thursdays between 2:15…
Improved Market Information Services programs increase farmers’ income and knowledge, part two
Host 1: Welcome to part two of our program on Marketing Information Services. Yesterday, we talked about MIS programs broadcast in Mali and Ghana. Today we will talk about MIS campaigns in Uganda and Tanzania. Then we will talk about some of the lessons learned by conducting these campaigns. (Short pause) Let’s start with Uganda. Host…
Improved Market Information Services programs increase farmers’ income and knowledge, part one
Host 1: Hello, listeners. Today is the first part of a two-part program on Market Information Services broadcast on the radio. Market Information Services, or MIS, gather, distribute and sometimes analyze information on market prices and other market information. This kind of information is very valuable to crop farmers and livestock keepers, and also to traders,…
To Market, To Market – Episode 5 : Farmers’ Helpers – Radio and Extension Help Farmers Plan
Characters: Bakari: Farmer (aged early 30s) Isoke: Farmer, Bakari’s wife (aged early 20s) INTRO THEME MUSIC AND HOLD UNDER ANNOUNCER. Host – It’s time now for the final episode of “To Market, To Market,” our series about understanding and using market information. Today, farmers Bakari and Isoke use market information provided by the extension agent to…
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