Taking your products to market

Marketing and market information

Theme pack

Here is our latest monthly theme pack of FRI resources, this month all about marketing farm products. The theme pack includes eight Resource Pack items and four Barza Wire stories. One item is available in Swahili, one in Hausa, and two in Portuguese.

Women’s roles in marketing farm produce
Tomato marketing and transportation

Interview scripts
Marketing farm produce
Stronger together: The marketing benefits of cooperation between farmers
It’s better to sell together: The benefits of collective marketing
Rice producers in Mali adopt new strategies to sell their rice
Marketing pigeon peas in Mozambique: Challenges and solutions

Barza Wire stories
Côte d’Ivoire: Plantain co-operatives use collective marketing to improve members’ lives
Côte d’Ivoire: Women plantain growers create marketing co-operative
Malawi: Women and youth join co-operative to access better groundnut markets
Senegal: A marketplace to support sustainable local agri-businesses

Broadcaster how-to guide
How to create effective programs about markets and marketing

The following resource is available in Swahili:
Ni muhimu kuuza kwa pamoja: Faida za soko la pamoja
The following resource is available in Hausa:
Shimfida: Cinikayya Tumatir da Siffirin sa
The following resources are available in Portuguese:
Comercialização do feijão bóer em Moçambique: Desafios e Soluções
Como criar programas eficazes sobre mercados e marketing

We hope that this kind of “one-stop shop” on selected topics is useful, and that you can use the resources in this month’s theme pack to make effective programming on agricultural marketing.

Please use and enjoy these resources. Let us know if they’re useful—and exactly how you use them!

Happy broadcasting,