In this resource pack, we are doing something a bit different. We have launched a radio campaign to celebrate the UN Decade of Family Farming and we are inviting you to join—and become a Voice for Family Farmers. In this pack, you will find all the resources you need to get started, and in the coming weeks and months you will receive more resources so that between now and World Food Day, you can broadcast a radio campaign for family farmers.
Did you know that this is the Decade of Family Farmers? The UN declared 2019 to 2028 the Decade of Family Farming. Most of your listeners are probably family farmers. Tell your farmer-listeners that this decade is for them. This is the time for them to speak up, express their opinions, and share their experiences — on your radio program, because you are the Voice for Family Farmers.
In this pack, you will find a backgrounder with information on the UN Decade of Family Farming, as well as scripts and stories that address many related topics. We have also drafted radio spots that you can easily broadcast in each week’s farmer program or as promos during other radio programs. And read our Broadcaster how-to guide for tips on broadcasting these radio spots.
In future packs, we will share more related resources, including profiles of regional farmers’ organizations and contact lists so that you can arrange interviews.
As the Voice for Family Farmers, you should invite farmers from your area to speak during your radio program, through interviews, vox pops, and call-in programs. Family farmers are more important now than ever. They are essential for food security, nutrition, environmental protection, and a vibrant economy. During the current coronavirus pandemic, strong food systems are vital. While family farmers are essential for feeding communities, many face challenges accessing markets, urban consumers, or the inputs they need. Many farmers also face challenges accessing the information they need on the new coronavirus.
We hope you choose to be the Voice for Family Farmers, and promote yourself as such. Talk about this with your colleagues and station manager to decide how you can best join this campaign by:
- broadcasting the radio spots and other resources we share;
- airing the voices of farmers and their issues;
- putting farmer priorities at the core of your programming;
- promoting yourself as the voice of family farmers.
We would like this campaign to be broadcast on hundreds of radio stations between now and World Food Day, Oct. 16. Let us know you have joined the campaign by clicking the button below. We will be in touch with more information.
Have you joined the campaign? Tell us how you are participating for the opportunity to receive a certificate and prizes.
If you have any questions about this campaign, send us an email: firstname.lastname@example.org
Find all of the campaign resources here: http://scripts.farmradio.fm/radio-resource-packs/undff-radio-campaign/voice-family-farmers-campaign-materials/
This campaign is supported by YenKasa Africa, with funding from the UN’s Food and Agriculture Organization. YenKasa Africa is a platform to enhance knowledge and experience sharing to support agriculture and rural development in sub-Saharan Africa.
Farm Radio International is a communication partner for the UN Decade of Family Farming 2019-2028 in Africa.